Cadwalader Advises fusionZONE Automotive on its Majority Recapitalization by Primus Capital

November 09, 2017

Cadwalader represented fusionZone Automotive, a leader in digital marketing technologies for automotive dealers and OEMs, on its majority recapitalization by Primus Capital, a private equity firm based in Cleveland and Atlanta. The investment will be used to grow market share, invest in product development, and expand services for new and existing clients.

As part of the recapitalization, Primus Managing Director Ron Hess and Principal Vasant Kamath will join the fusionZONE board of directors, as will long time automotive industry executive Steve Greenfield, who was formerly Vice President of Product Development and Vice President of Business Development at

The Cadwalader team was led by Corporate special counsel Daniel Raglan and included associates Nathan Bryce and Mattan Erder; Intellectual Property partner Dorothy Auth and special counsel Howard Wizenfeld; and Tax partner Linda Swartz.