Regulation: Industry Comments on SEC’s Fund Name Proposal

October 28, 2022

The SEC’s proposal to amend the “Names Rule,” first announced in May 2022, has elicited significant comment from industry. With these changes, the SEC’s goal is to improve standards of marketing by ensuring that funds are able to show that 80% of their holdings match the fund’s name. Over 100 companies and investors have submitted public comments ahead of the deadline next week, and the SEC reports holding 11 meetings with industry groups.

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