Consumers Accuse European Airlines of Greenwashing, Claiming “Green” Air Travel Does Not Exist

July 11, 2023

On June 6, 2023, the BEUC and 23 of its member organizations from 19 countries filed a complaint with the European Commission and relevant consumer protection agencies pursuant to Directive 2005/29/EC, accusing 17 European airlines of greenwashing in connection with their marketing practices, in breach of the EU regulations governing unfair commercial practices. The complaint requests an investigation into the marketing practices used by these airlines, and the airline industry as a whole, in connection with their use of climate-related claims. Founded in 1962, the BEUC (“Bureau Européen des Unions de Consommateurs”) is comprised of 45 independent consumer organizations from 31 countries. The BEUC represents the interests of European Consumers to European Union institutions.

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