Companies Must Prepare ‘Scientific Basis’ for Sustainability Claims as MEPs Ban Greenwashing

January 23, 2024

Cadwalader partner Duncan Grieve spoke with Lexology Pro about the potential impact of a new EU antigreenwashing law banning the use of unproven, generic claims companies have made, such as “environmentally friendly” or “climate neutral.”

Duncan noted the current business pressures related to the new EU directive. “We are currently seeing an uptick in greenwashing litigation and investigations,” he said. “These carry the risk of adverse reputational impact and, in response, many companies are undertaking a comprehensive assessment of any environmental claims, logos or even colours associated with their products and services that could be deemed misleading.”

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